Learning about other social media tools was amazing because there are so many different ways to expand and grow, yet most people only stick to Facebook, Twitter, and Instagram! Many of the tools were new to me and I think could help my business grow.
1. Google +: I think Google + is an awesome idea for my business for the Google Hangouts feature. With a business like mine, I think creating a relationship with my audience is a key factor. Nobody wants to workout or take advice from someone who they are unfamiliar with or don't feel comfortable around. Meeting potential customers on Google Hangouts would be awesome to build relationships and expand my company.
2. Although my business is not large, I think Groupon would be a great way to promote sales and reach out to customers. If someone were to get the offer to have a month's worth of training for only the price of one single session, I think it would really motivate and encourage people to try it out. Especially with the holidays coming around, a great gift would be some workout sessions for that person who has always wanted to get into the best shape of their life.
3. Linkedin also seems like a great tool to use to help my business grow. The fact that it allows you to connect with other people in your profession is the best part of it. By doing so, you can work together with other people and make connections. For example, I could meet another personal trainer who is trying to expand his business and potentially team up and work together. This could lead to great success and even maybe the growth of a chain company or maybe even the start of a new gym. The key to success is who you know and how you communicate. I think Linkedin is a very underrated tool that could be the key factor to a successful company.
4. Although not the most helpful, I think Yelp could also benefit me to a degree. If people want to learn more about me, reading reviews is the make or break. If your business gets great reviews, your business will thrive. However, if it has bad reviews, it could plummet. So as long as you keep a good relationship with your customers and create a comfortable environment and be as helpful as possible, good reviews should come flowing in. I know that if I see a good review on a certain company or business, my likelihood of visiting that place is much higher than if I went on impulse. So yes, I believe Yelp would be beneficial to the expansion of my customer base.
Groupons are a good idea to get business going at first or for the occasional need to boost your overall sales for the month. But it suffers as a long-term plan because you aren't nearly as profitable in the long-run with Group-ons as you would be finding a normal avenue of advertising. You need to beware the "deal hunter". Those people who are always looking for coupons and deals and refuse to go anywhere without a steep discount for your services. They aren't there to help grow your business. They're there to shrink your margins.
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