The post rate and post engagement features on Facebook are similar, but there is one thing that sets them apart. With post reach, the statistics show how many people have seen the post you made appear on their newsfeed. Post engagement, however, shows how many people have actually interacted with the post you made by showing the likes, comments, shares, etc.
Knowing the difference is important because it will tell you how much attention your business is receiving. For example, if you get 300 views on a post but only get 5 likes and 1 comment, it is pretty clear that you are targeting the wrong audience or your posts aren't up to par.
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